Dansk Reklame Film in Brief

Screen contractor Dansk Reklame Film is the Danish sales house and distributor of digital screen advertising, the most powerful audio-visual medium.

Dansk Reklame Film is owned by Egmont.

We represent 230 screens nationwide. The core business is nationwide screen advertising of national and international commercials. Screening is limited to a maximum of 11 minutes immediately prior to the trailers and the feature film. This practically guarantees the undivided attention of the very attractive audience of young, well-educated and out-going people.

We also offer a number of other products designed to put advertisers in touch with cinemagoers.

PRESENTATION:
CINEMA ADVERTISNG IN ENGLISH

Products

Screen advertising is shown on 230 screens across the country. Screen advertising is clearly the strongest mass medium, and it is three times as effective as TV advertising. 

Digital Screen Advertising

The cinema medium was digitalized at the end of 2007, and some of the advantages of the new method of screening are:

- Campaigns based on target groups (Persons12+,
  Persons15-39 years, Men15-39 years, Women15-39 years,
  Persons35+) and genres (action, thriller, comedy, love,
  drama, adventure, art film).
- High flexibility in purchase, change of commercials, and
  delivery deadlines
- Purchase on a weekly basis
- Razor-sharp quality in all screenings
- Lower production costs, no copies, and reuse of digital
  material
- Substantially improved guarantees
- Unique forecast and detailed documentation

National screen advertising is mainly used by the large brand advertisers. For more information about the general conditions for screen advertising click here (pdf).
For technical specifications click here (pdf).

Screen Advertising for Children

It is possible to buy screen advertising prior to children's movies in all cinemas in Denmark. These playlists must not include commercials for alcohol, and they must be approved for all ages by the Media Council.  

Local Screen Advertising

Like national screen advertising, local screen advertising is in great demand. It is extensively used by local retailers, chain stores and brand advertisers with local distributors. 

Local Commercials

A local commercial can consist of one or more still pictures screened in 8 seconds giving the possibility to show a clear, short and simple message.
The length of the commercial can be increased to 16, 24, 32 or up to 64 seconds giving the opportunity to add more pictures and to create a short story. These local commercials are screened with Dansk Reklame Film’s background music. 
   
Local Spots with Own Sound

It is also possible to choose local spots with your own music and/or speak, which will give your message greater attention. If you would like to show ”live” commercials locally, they must have an independent and local tag-on message.   

Member of SAWA

Dansk Reklame Film is a member of Screen Advertising World Association (SAWA). For further information on screen advertising around the world, consult SAWA’s homepage.

Contact us

Call us or send us an e-mail if you would like to know more about screen advertising in Denmark.

Dansk Reklame Film A/S
Mosedalvej 14
DK-2500 Valby
Denmark
Tel.: +45 33 32 54 00
Fax: +45 33 15 71 70
e-mail: info@drf.dk